Retail Excellence Lead
Retail Excellence Lead
This role is key to bridging the gap between strategy and store execution. The Retail Excellence Lead will directly impact how our stores perform, how our teams sell and how our customers experience Footasylum.
Location: Area Role (field-based, regular travel to stores required).
This role will cover all stores in Area 3 (Nottingham, Bradford Forster Sq, Hull, White Rose, Derby, Fosse Park, Wakefield, Bradford, Leeds).
Role Purpose
The Retail Excellence Lead will play a critical role in driving store conversion, commercial KPIs and capability uplift across Footasylum stores.
Working as part of a national team, the role will provide hands on, instore support to improve customer experience, selling effectiveness and team performance through coaching, training and data-led action planning.
This is a field-based role, focused on embedding best practice, raising standards and delivering measurable performance improvement at store level.
Key Responsibilities
Commercial & KPI Performance
Support stores to improve Conversion, ATV, UPT and overall sales performance
Partner with Store Managers and Area Managers to create clear, actionable improvement plans
Support with actioning tangible impact through performance metrics
Retail Excellence & Customer Experience
Identify opportunities to improve the customer journey, selling behaviours and in-store execution
Drive excellence in service, engagement and product storytelling
Support embedding Footasylum retail standards consistently across stores
Act as a role model for best-in-class retail behaviours
Training & Capability Building
Deliver structured and on the job training to Store Managers, Supervisors and store teams
Hold group training sessions to support with the development of store teams
Coach leaders to improve confidence in selling, leading teams and driving performance
Support the roll-out of new initiatives, ways of working and retail programmes
Stakeholder Collaboration
Work closely with Retail Operations, Training & Development and Area Managers
Build strong relationships with store leadership teams
Provide regular feedback and insight on store capability and performance trends
Act as the link between strategy and execution at store level
About You
Essential Skills & Experience
Proven experience in a multi-site retail environment
Strong understanding of store KPIs, conversion and commercial drivers
Experience coaching and developing store teams and leaders
Confident delivering training in-store and adapting style to different audiences
Data-led mindset with the ability to turn insight into action
Willingness to travel extensively across the UK
A full UK driving licence is required due to the travel demands of this field-based role
Desirable Skills & Experience
Experience in a field-based or retail support role
Background in retail training, operations or performance improvement
Passion for customer experience and retail excellence
Personal Attributes
Customer experience is at the forefront and priority of every decision
Commercially driven and results focused
Credible, confident and able to influence at all levels
Hands-on, practical and comfortable working in fast-paced stores
Strong communication and coaching skills
Passionate about retail, people development and performance
Diversity
We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building products and services. We know that this will help us build useful and accessible things which our customers will love. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.
Recruitment Process
We’ll help make the interview process as transparent and stress-free as possible.
We review applications individually, and if we feel you would be a good fit, we’ll invite you for a call or Teams video for an informal chat about the role and to see if we’re a good fit for you.
We value open and honest conversations and collaboration, allowing you to learn about our work in an informal and friendly environment. We want to know about you and why you feel this is your opportunity.
- Department
- Retail
- Role
- Retail Excellence Lead
- Locations
- Nottingham Store, Bradford Store, Bradford Forster Square, Hull Store, White Rose Store, Fosse Park Store, Wakefield Store, Leeds Store
Life at Footasylum
No two days are the same. We encourage autonomy, creativity, imagination and ambition to be fuelled by the core principle that we create an environment for our colleagues to be successful. People who are motivated by being part of a successful team, whilst having the opportunity to express their passion and make a difference are who we want. We have a high performing, energetic environment and we want you to be a part of it. Sound like something you want to be a part of? Check out our latest Footasylum jobs today.
About Footasylum
We’ve been the go-to for the freshest trainer and apparel releases since 2005, whether it’s big name brands or emerging bedroom labels we’ve got it covered. With over 65 high-street stores across the UK, we’re taking over the high street one step at a time.