Description

Footasylum is a leading UK-based retailer specialising in streetwear and sportswear, committed to delivering innovative and trend-setting products to our customers, with a strong focus on digital transformation and data-driven decision-making.

We are looking for a Senior Data and Insights Analyst. This role sits at the heart of how we understand and improve our digital experience. You’ll be responsible for turning data into direction, shaping our CRO strategy through insight, experimentation, and continuous optimisation.

Working across both web and app, you’ll look beyond surface-level metrics to truly understand customer behaviour: where they’re flowing, where they’re struggling, and where we have the biggest opportunities to improve. You’ll partner closely with product, trading, marketing, and development teams to ensure every decision is grounded in evidence and every change is measurable.

This is a role for someone who enjoys digging into detail but equally knows how to step back and tell a clear, compelling story with data.

The Team

The UX and Delivery team is a tight-knit, agile group responsible for a wide range of digital touchpoints across the business. We work closely together to support long-term digital delivery plans, CRO strategies, and daily BAU activities. While we collaborate regularly, each team member also works independently with strong communication skills and a shared commitment to design excellence.

About You

We are looking for someone who embodies the Footasylum values – Community, Collaborate and Challenge.

You will be comfortable in the detail as you will be influencing wider business decisions.

You will have a natural curiosity, asking “why?” as often as “what?”

You will have experience with behavioural analytics tools (such as ContentSquare), A/B testing platforms, and Google Tag Manager

Along with;

· Strong experience with GA4, Looker Studio, and Excel, with the ability to manipulate and interpret large datasets

· The ability to turn data into a story, and a story into action

· Confident working cross-functionally, building relationships and influencing decisions across multiple teams

Responsibilities

CRO & Insight

· You’ll take ownership of insight generation to support and drive the CRO roadmap. That means going beyond reporting what’s happening and instead explaining why it’s happening, and what we should do next.

· You will lead exploratory analysis across the full user journey (web and app), identifying friction points, behavioural trends, and opportunities for optimisation.

· You will translate complex datasets into clear, actionable recommendations that teams can confidently act on.

· You will own experimentation analysis, both during and post-test, defining success metrics, evaluating performance, and shaping the next iteration of testing.

· You will continuously measure and track the impact of CRO activity, building a clear view of performance over time and against targets.

Reporting & Storytelling

· You will be responsible for creating a single, reliable view of performance across the business.

· You will deliver weekly and monthly reporting packs that provide meaningful insight.

· You will combine multiple data sources, behavioural analytics, data warehouse outputs, and qualitative feedback, into a cohesive narrative.

· You will build and evolve dashboards that give trading and business teams easy access to the metrics that matter.

· You will support wider teams (Marketing, Buying, etc.) with ad-hoc analysis, helping them better understand performance at both a channel and brand level.

Tools, Tracking & Collaboration

· You will act as a key owner of our analytics ecosystem, ensuring data is accurate, usable, and continuously improving.

· You will manage and optimise tools such as GA4 and ContentSquare, maintaining data quality, refining structures (e.g. page groups, channel rules), and building meaningful segments and audiences.

· You will identify gaps in tracking and confidently brief requirements to ensure we’re capturing the right data to support decision-making.

· You will work closely with development teams to evaluate the impact of new features and releases, ensuring performance is monitored and understood.

· You will support and upskill teams across the business, answering data queries, building reports, and providing guidance where needed.

Why Footasylum?

We are one of the UK’s leading omni channel retailers, but as well as that, we’re a genuinely great place to work. We value you and your development. Our people across the business have taken on new opportunities, whether that’s stepping into a new role, moving into a different department, or building new skills through the support and training we offer. Our goal is to create a fun, supportive environment where your success matters just as much as ours, and where you have the tools, encouragement, and opportunities to achieve your goals.

Diversity

We recognise and value the importance of diversity to help make sure we have a diverse perspective when we are building services to customers and the wider business. This is great news for us. But for us, diversity is also about, building happy energised teams full of people who want to learn and want to be inspired by each other's different backgrounds and experiences.

Recruitment Process

We review applications on an individual basis, and if we feel you would be a good fit we’ll invite you for a call or Teams video for an informal chat about the role, and to see if we’re a good fit for you.

We value open and honest conversations and collaboration, giving you a chance to learn about what we are doing in an informal and friendly environment. We want to know about you and why you feel that this is the opportunity for you. Please note, this is not a remote role and our expectation is that you will be able to attend Head Office in a hybrid way, in Greater Manchester.